Rolex 6694 Black gilt Dial from HYSTERIC GLAMOUR 1974

Rolex 6694 — Black Dial “Hysteric Glamour” Co-Sign
Ultra-Rare Cultural Collab from the 2000s Underground Scene

A Rolex you almost never see — and one you definitely don’t stumble upon by accident.
This Rolex Oysterdate Precision 6694 carries the elusive “Hysteric Glamour” dial marking, a co-sign born from Japan’s early-2000s fashion subculture and now regarded as one of the most intriguing unofficial dial customisations ever linked to the brand.

With serial 3891XXX, dating to 1974, this piece preserves the clean lines of the classic hand-wound 6694 while presenting a dial that has become a true collector curiosity. These Hysteric Glamour-marked Rolexes were produced in extremely small numbers for the Japanese market — not as a factory collaboration, but as a cultural crossover between street fashion, counter-culture branding, and the growing hype around custom luxury in Tokyo at the time.

Today, examples like this are nearly impossible to source, especially with a clean black dial, honest condition, and a fully intact co-sign. For collectors of the unusual, the artistic, and the culturally significant, this is a genuine trophy piece — backed by our 2-year in-house warranty.

Technical Background

The Rolex 6694 is one of the longest-running Oyster references, powered by the manual-wind Calibre 1225, known for its reliability and slim profile. During the 1990s–2000s, Japan became a hotspot for micro-custom Rolex culture, with Hysteric Glamour — a cult fashion house — applying its branding to select dials in extremely limited numbers. These pieces have since reached near-mythical status, often traded privately and prized for their cultural relevance rather than conventional Rolex provenance.

Tech Sheet

Reference: 6694
Serial: 3891XXX
Year: 1974

Size: 34 mm
Movement: Rolex Cal. 1225, hand-wound
Dial: Black dial with Hysteric Glamour co-sign
Crystal: Acrylic
Lug Width: 19 mm
Condition: Vintage condition; extremely rare co-signed dial
Warranty: 2-year store warranty