Rolex 1601 Datejust

The fluted bezel dates back to the 1920s when Rolex introduced its first waterproof watches. The fluted design was initially created to provide a more secure grip for the watch’s winding crown and to enhance water resistance. It also helped to distinguish Rolex watches from other brands, contributing to their luxury status.

Over time, the fluted bezel became a hallmark of elegance and sophistication, symbolizing prestige. It reflects light beautifully, giving the watch a dynamic and luxurious appearance. The bezel's intricate design adds depth and character, making it a favorite among collectors and watch enthusiasts.

The fluted bezel has transcended its practical origins to become a cultural icon. It's often seen on the wrists of celebrities and public figures, further cementing Rolex’s status as a symbol of success and luxury.

In summary, the fluted bezel is not just a design choice but a blend of functionality, tradition, and artistry that has come to define Rolex’s reputation in the watchmaking world.